Best time to post YOUR content on Twitter
Best time to post YOUR content on Twitter
How Twitter algorithm favors recency and location
Every content creator has a different audience. Some have global reach; some are mostly popular in their own countries. But every creator needs to know when their audience engage the most.
Twitter Algorithm’s ‘Recency’ and ‘location’ components affect your reach… a lot. Your impressions might start dropping as early as an hour after you stop posting.
With Twitter analytics being in its nascent stage, unfortunately, the creators have to rely on their own experience or engage in a community to get more insights. If a creator suddenly starts becoming popular in a different part of the world because of few late-night posts, or when they hit the right audience with the right content, they will need to analyze what time works for this new audience if they want to keep engaging them effectively in future.
Know your audience.
Depending on the day of the week or the time, your most important engagement timeframe might change. Have you posted the funniest reply or one of your best contents, but it didn’t get traction until later? Timing could be the reason.
What time works for me?
When I analyzed my posts, I was able to find two-time frames where I get most of the impressions.
Impressions generate when you engage more with audience, but my most active posting period (11PM to midnight, where I did 160 and 122 posts) did not generate many impressions.
During the 3-hour window, 11AM - 1 PM, I generated about 50% of my total impressions. This is when my target audience is most active.
It was also surprising how after 1PM suddenly the impressions drop for the next 7 hours despite posting consistently.
From late night to early morning, I get almost no impressions.
It would be interesting if I could schedule some posts within this lean period to see the impact. Perhaps more on that later.
Monday blues ?
Usually on Mondays the impressions drop for most people but that wasn’t the case for me. Thanks to my followers in other time zones who are engaging on Sunday late night (primarily US based). Weekends work well for me but that might be the case with the most people.
It’s entirely possible that I was more active these days, so this chart needs more context to reach the right conclusions. We can expand it by including other metric like number of posts made etc.
Timing is everything.
There are a lot of factors that goes into Twitter Algorithm including but not limited to location and recency. Time analysis can give you vital insights to maximize your reach on the platform.
Do you plan ahead?
If you want to schedule your posts ahead of the time (you can schedule your posts on X Pro if you are a premium customer) because of an upcoming travel plan or other future engagements, you certainly need to be more strategic on what day/time works best.
I have a great content, but the time is not right.
If you created a great video or you have the best post for the Powerball/World series, but it needs to be published at a specific time for most audience to connect?
If you have several thousand/millions of followers, knowing the timing of your post and location of your audience becomes paramount.
Data is the key to success.
You can analyze your own data and check what works best for you, when your core audience engage and from where. You can start making few posts for the far away user ready to boost you much needed engagement.
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Disclaimer
Above charts are based on my 40 days usage statistics (September 1st to October 10th, 2023 ) The conclusions I reached to are based on this time period and are subject to change with change in new set of audience or my posting behavior.