From Twitter Blue to 𝕏 Premium
‘Twitter Blue’ has been around since June 2021. Initially the service cost just $3 per month and allowed subscribers only to undo tweets and customize the app’s design.
All this changed when Twitter rolled out a premium verification service for $8 /month in November 2022. The company said the subscribers of Twitter Blue will receive fewer ads, could post long videos, to get priority ranking for quality content and a boost to their posts.
Fast forward a year ahead and a million changes later, we now have 𝕏 Premium which will further split into :
Basic : $32/year or $3/month
Premium : $84/year or $8/month
Premium+ : $168/year or $16/month
What it means for ‘Small Creators’ :
If you are not a Premium subscriber already, you know how it feels to talk to yourself all day on 𝕏. You spam every big account under the sun but barely get any replies, except from that one friend who laughs at all your stupid jokes.
"Everyone is competing to get their tweets in the 1500 tweets, selected for a user’s Twitter Feed."
Here is how subscribing to Premium puts you ahead RIGHT NOW-
In Network: Your tweets are given a 4x boost for your followers.
Out of Network: Your tweets are given 2x boost for the people who don't follow you
This already puts you at an advantage, as your followers are 4 times more likely to see your tweet than their 'Unverified' friend's.
How Premium+ will accelerate growth
Premium+ is offering "Largest reply boost"
What it could mean is, your replies could be boosted 4X/2X just like your tweets are right now if you are a Premium+ user.
Premium+ might also give more weight to your account, your tweets along with your replies and that in turn will 'promote you', increasing your chances of growth.
How it's being implemented in the algorithm is yet to be seen, but Premium+ is going to be very significant for 'small creators'.
The system is rigged in favor of Big Accounts and if you are a 'small creator' you don't really have a choice here!
Twitter has completely transformed with 𝕏 Premium. Introduction of Monetization for creators through Ad-revenue sharing has accelerated the Premium subscription and more creators will follow suit with introduction of 3 new tiers.
Here are all the Premium Tiers that have been announced:
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